CS3882 TechCrunch

--Study of Mimi

Created by Junchao

Mimi

is a start-up which provides solution for hearing loss with use of smartphone

Mimi provides 3 A's:

  • Accessible
  • Affordable
  • Attractive

Accessible

Install iOS App --> Get hearing test

Buy the Cute Set --> Hearing Aid

Affordable

Only $40
VS
Hundreds or Even thousands $

Attractive

Good product design

Constant updating of algorithm

Innovation

Combine smartphone with headset

Continuously improve service

Competitive Landscape

Fierce Competition: More than 100 products

Big players: 6 big companies and more than 90%

Comparison

Disadvantages Advantages
New to consumers Much cheaper
Low Recognition Continuous improvement

Overall Evaluation

Low price

Continuous update of algorithms

Marketing challenges ahead

but will bring a revolution to the hearing aid market

Thank you